Developing and implementing a cross-border promotion plan: the «Destination Ardenne» project
An European Economic Interest Grouping (EEIG) has been set up to promote the Ardennes massif on a cross-border basis, drawing on local tourism opportunities. The EEIG has a dedicated technical team and an overall territorial marketing project and promotes a common cross-border brand, ‘Destination Ardenne’, to which all local tourism and economic players in the cross-border […]




